Miranda Halpern
As the number of startups competing for attention from investors and consumers continues to swell, growth marketing has become more critical than ever.
Based on the feedback we received in our ongoing expert survey, Growthcurve, with offices in London and NYC, offers plans that let companies scale services up...
Growth marketing
(TechCrunch+) 3 experiments for early-stage founders seeking product-market fit: Elise King, director of Human Ventures’ entrepreneur-in-residence program and member of the firm’s investment team, spoke with founders and tells us about finding product-market fit.
Tackling touchpoints on your customer’s path to purchase: Returning contributor Jonathan Martinez shares his...
Let’s get into it!
Software consulting
(TechCrunch+) How should non technical founders collaborate with software developers? Miranda Halpern continues the TechCrunch Experts project by interviewing CEO of Wolfpack Digital, Georgina ‘Gina’ Lupu Florian.
What percentage of your clients are non-technical people who have an idea, but no coding experience? How much...
TechCrunch Experts is off to a great start in 2022!
Growth marketing
(TechCrunch+) After talking to marketing leaders for a year, here’s my advice for CEOs: Rebecca Lynn, co-founder and general partner of Canvas Ventures, wrote about the latest challenges facing growth marketing teams and shared some of the the...
Before we review the Experts-related articles published over the last two weeks, I want to thank Walter Thompson, Anna Heim, Annie Saunders, Richard Dal Porto and Ram Iyer for sharing ideas, stories and edits that keep this feature on track and moving forward!
Software consulting
(TechCrunch+) Using data-driven techniques to...
This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year.
Setting aside the holiday spirit, this has been a difficult year for growth professionals. Most are still adapting to pandemic-driven changes to...