Home Authors Posts by Walter Thompson

Walter Thompson

Walter Thompson
169 POSTS 0 COMMENTS
After staging our first TechCrunch Disrupt in San Francisco in three years, Slack is much quieter than usual this morning. My colleagues are flying home to cities as far flung as Taipei, Paris and London; I just took a streetcar home, which should keep my expense report simple. Moscone Center...
For cash-strapped SaaS startups trying to reach scale, the math doesn’t look great. A slump in the public markets has dragged the entire sector down, but customer acquisition isn’t getting any cheaper. In the meantime, runways are shrinking like a wool sweater in an electric dryer, and teams that...
In the early days of a startup, everyone is on the same page. But there’s no way to know how well a founding team will get along by the time a company reaches maturity. Set aside the romantic notion that startup teams consist of visionary mavericks who are building...
Some purchases provide near-instant time to value (TTV), like buying an umbrella on a rainy day or hiring a glazier to replace a broken window. Cybersecurity startups, however, often experience long TTV, as enterprise customers often require several sales calls and a bespoke onboarding process. To boost adoption and reduce...
The demand for some services can be so high, it can insulate their providers against the vagaries of the market. During an economic downturn, consumers don’t cut back on pet food or toilet paper. Similarly, everyone needs insurance. Between 2016 and 2022, insurtech startups received around $43 billion in...
During a recent Twitter Space, M13 Partner Anna Barber and I looked back at the dot-com crash in search of lessons operators can use to avoid missteps founders have made in past downturns. In our chat, Barber spoke about how founders can better align with investors and employees while...
“You had one job” might be funny when a birthday cake decoration goes wrong, but if we’re talking about executives who don’t show up for board meetings, the stakes are much higher. “Disengaged or dysfunctional boards aren’t just bad for CEOs and LPs; they’re bad for everyone,” writes Matt...
In his latest TC+ post, growth expert Jonathan Martinez looks at the grim realities of user acquisition. The plain fact is, few people who are motivated enough to make it all the way through a registration flow ever create any value. “Approximately 95.87% of iOS users drop off after...
I love it when a plan comes together. A few weeks ago, I found a Twitter thread by Sam DeBrule, co-founder and head of marketing of Heyday, who explained how he and his co-founder reduced customer churn by improving their onboarding process. I sent him a DM asking if he’d...
Ever traveled on a cruise ship? Pre-COVID, most journeys started with a shipwide safety drill where passengers assembled, donned life vests and learned what to do in an emergency. The ocean has an average depth of 2.3 miles, yet these rehearsals were always a calm affair. You’re starting a vacation;...