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Walter Thompson

Walter Thompson
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I’ve always wondered who gets to name demographic cohorts. My parents were pre-Baby Boomers, which made them part of the Silent Generation. (I’m Generation X, so feel free to ignore me entirely.) Generation Z is stereotyped as being materialistic, mistrustful and extremely reliant on personal technology. And now that they...
“Venture capital” is semantically equivalent to “dangerous money,” which is part of its mystique. Essentially, VC is a high-stakes extreme sport in which top players can accumulate startling amounts of wealth and power. And sometimes, a massive pile of investor cash burns so brightly, it gets picked up on...
Despite the ongoing correction in the public markets, mass layoffs in the tech sector and high inflation, U.S. Treasury Secretary Janet Yellen says we’re not yet in a recession. At the same time, it’s taking a lot longer to secure startup funding than it did just a few months...
Inflation is up and consumer confidence is down, which is why e-commerce startups that hope to weather the ongoing downturn should expand their product offerings. Does that sound counterintuitive? “The more complementary and additive a product is to your catalog, the larger your cart size and the more likely a...
After it was rumored to be in play earlier this month, it shouldn’t come as a huge surprise that One Medical has found a new home. After a torrid public offering, the value of the American consumer healthcare and technology company had fallen below its IPO price, and...
I won’t use this space to dissuade anyone from launching a startup, but founders should embrace the fact that investors are looking for reasons not to give you money these days. Perhaps you don’t have much revenue. Or maybe, too much of your cash flow depends on a single...
Everyone loves an underdog, which is why investors and tech journalists are so fond of discussing startups that launched during the Great Recession of 2008, like Airbnb, Uber, WhatsApp, Mailchimp, Square and Venmo. It’s possible that your pre-seed, pre-revenue startup could similarly defy gravity, but in July 2022, it’s...
Money doesn’t need to be protected from sudden vibrations or direct sunlight, so the term “dry powder” strikes me as a poor metaphor for the mounds of cash investors were dropping on startups just a few months ago. “What’s crazy to me is that some of these companies are...
The first two years of the pandemic boosted e-commerce, but Simon Wu, a partner at Cathay Innovation, has identified three factors that are now creating strong headwinds for online retailers: Increasing economic uncertainty. iOS social media privacy updates. “A potential drop in discretionary spending.” Even if one could set aside a looming...
According to a report by Capchase comparing more than 400 SaaS startups to unicorns that reached the public markets in the last two years, the top performers “are handily beating the ‘Rule of 40,'” reports Kyle Wiggers. For those of us who haven’t memorized economic frameworks: The Rule of...