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Walter Thompson

Walter Thompson
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I’ve been let go from more startups than anyone else I know. Yes, that is a weird thing to boast about. Last month, nearly 100,000 tech workers lost jobs, and it felt like a great disturbance in the Force. These are real people grappling with real uncertainty: Should they...
If your marketing plan doesn’t include TikTok, YouTube Shorts or Instagram Reels, well, can you really call it a marketing plan? Video content is vital for driving early engagement, which is why growth expert Jonathan Martinez (formerly of Postmates, Uber and Chime) shares four tactics for getting started: Leverage creator...
Generative AI reminds me of ball bearings: the technology is relatively inexpensive, highly adaptable and a proven way to reduce friction. Investors have taken notice: CB Insights reports that VCs poured $49 billion into AI last year, a 40% jump from the year before. The hype so far has largely...
I found an old leather jacket in the back of a closet recently. It’s a vintage item in fantastic shape — except for a huge tear in one of the front pockets. Two clothing donation centers rejected it, so I decided to see if it’s worth repairing. It was...
If you thought egg prices were out of control, the SaaS inflation rate is outpacing the rest of the economy. In the U.S., SaaS expenses are growing 3.5x faster than market inflation. In Australia and the UK, that rises to 5x, according to Eldar Tuvey, founder and CEO of...
Americans spent nearly $20 billion on pizza deliveries in 2021. Most of us could probably bake one at home, but speed and convenience are powerful incentives at dinnertime. The potential of AI tools like ChatGPT creates a similar dilemma — should companies license large language models without modifications, or customize...
Due to a phenomenon called semantic satiation, if you repeat a word or phrase too frequently, it can sometimes lose all meaning. That’s what happened to “unicorn:” We wore it out like a pair of sneakers that leak in the rain but are too comfortable to part with. In fact,...
I once aspired to own San Francisco real estate. Now, I’m only interested in acquiring intellectual property. Case in point: “Scooby-Doo” aired on TV before I was born, but the spin-off “Velma” just premiered on HBO Max. It’s getting ripped to shreds on social media, which means people watched, so...
We spend a lot of time praising tech investors and entrepreneurs for their risk appetite. But why don’t we put startup workers on the same pedestal? Who’s taking on more risk: A Stanford grad who leveraged their network to raise a seed round or an immigrant worker who relocates...
You don’t need to be an economist to appreciate the myriad forces placing downward pressure on startups today. Setting aside the legions of investors keeping their powder dry, is your yearly revenue growing faster than the inflation rate? What percentage of your sales team has experience working during a...