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Ride-hail giant Lyft has relaunched Lyft Pink, its monthly subscription plan, at half of its previous price. At $9.99 per month or $99 per year, the new membership offers perks like free priority pickups and a discount of “at least” 5% on Preferred, Lux and XL rides, the company said Tuesday.
Members will also receive three free cancellations per month, a free monthly bike or scooter unlock, free Sixt car rental upgrades, roadside assistance for your own car up to four times per year and Grubhub+ discounts.
Previously, Lyft Pink provided members with discounts on all rides. The company said, on average, members saved $29 per month on rides, excluding the cost of membership. So really they saved $19 on rides on average.
Lyft is also pushing a higher tier or membership for riders who like to get on bikes and scooters. The Lyft Pink All Access plan, at $199 per year, has all the perks of Lyft Pink with unlimited 45-minute pedal bike rides, free unlimited e-bike and scooter unlocks, discounted e-bike or scooter minutes in participating cities, and three bike or scooter guest passes per year, according to Lyft.
Top drivers enrolled in Lyft Rewards, the ride-hail company’s rewards program for drivers, will now also have access to a free monthly Lyft Pink membership, the company said.
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techcrunch.com
