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Netflix plans to offer a cheaper and ad-supported plan to consumers within a year or two, the world’s largest streaming service said, as it pushes to tap a wider set of potential customers. The firm, which reported a loss of 200,000 subscribers in Q1, will introduce the ad-supported plan to give customers more choice, company’s co-chief executive Reed Hastings said at the earnings call Tuesday.
The company plans to offer even more lower priced plans with advertising, he said.
The move marks a major shift in how Netflix has viewed advertisement.
This is breaking news. More to follow…
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