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OpenSea, the digital marketplace for crypto collectibles and non-fungible tokens (NFTs), has launched a new initiative to make it easier for creators to create and distribute NFTs on its marketplace. 

As part of this new immersive initiative, creators will be able to launch their NFT collections on their own customizable and dedicated drop pages, which the company hopes will allow for greater visibility and discoverability on the marketplace’s new homepage. Under the customizable drop pages, creators will now have the ability to share images and videos, provide team highlights, outline roadmaps, and more. According to the announcement:

“Drop pages will include information about the drop, the minting schedule, a countdown clock, and of course – an NFT gallery. We’ll also allow collectors to set alerts via email or add to their calendar to remind them when to return to mint.”

Project drops on Opensea will also have access to SeaDrop, a new secure open source smart contract that will facilitate the drop experience, saving creators time and the technicalities involved in creating their own custom smart contracts. Opensea shared:

“Developing a secure smart contract that can orchestrate multi-stage drops is one of the most important and technically complex elements, and now creators can skip this step entirely by using SeaDrop.”

In August, Cointelegraph reported that Opensea’s volume had plummeted, with massive declines in the daily and monthly transactions on the platform. The marketplace went from processing $405.75 million transactions on May 1, to only processing $5 million worth of NFT transactions on Aug 28.