Start-up platform Ready Player Me has announced that it has raised $13 million in Series A funding. The platform, which lets users create singular avatars to be used across various apps, games and other virtual platforms, will utilize the funds to continue striving towards its overarching goal of becoming the default metaverse avatar creation platform.

The round was led by Taavet+Sten, a firm owned by the respective co-founders of Wise and Teleport, with additional support coming from GitHub co-founder Tom Preston-Werner, Samsung Next, NordicNinja, Konvoy Ventures, NFT influencer Gmoney, and others.

The specific intention of the company is to use the new injection of funding to build out tools which allow game developers to sell NFTs, as well to develop in-game avatar customization assets. Ready Player Me CEO, Timmu Tõke, alluded to such plans in saying:

Currently, we are working on a tool that will let developers using our platform sell customization assets directly in their apps and games through their existing in-app purchases solutions.

According to Tõke, 2021 has been a breakout year for the company, as the platform has seen its adoption numbers grow from 25 to 900. With the aid of funding rounds, as well as other marketing initiatives such as its previous collaboration with Head5 which saw a collaborative NFT drop from music industry figures deadmau5, Smearball and Pixelynx, Ready Player Me has ambitions to bring more exciting elements to its avatar customization arsenal, such as NFT wearables and virtual fashion.

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