Hurley Rides Web3 Wave with Hurleyverse

Beach sports brand, Hurley, is diving into Web3 and virtual creations with the recent announcement of Hurleyverse and the Hurley Super Surfer Game. Hurley is yet another brand aiming to utilize the relationship between gaming and blockchain technology, all while staying true to its surfing roots.

Scheduled for release on August 30th, Hurley’s gaming fans will be given the chance to enhance their gaming performance while flaunting their digital style. They can do this by acquiring the brand’s newly launched NFT digital collectible players — surf-ready sloths inspired by top-tier surfing athletes. These collectible sloth surfer avatars will be available for purchase on Jump.Trade offers a fun gaming experience and a Hurley hoodie — a symbol the player’s special gaming status.

Surf the Waves with Hurley NFT Digital Collectibles

The sloth surfer avatars, a combination of surfing culture and digital innovation, are designed to be more than digital collectibles. They come with inherent performance advantages and exclusive Hurley styles, enhancing the gameplay in the Hurley Super Surfer Game.

“Hurley will always be right in the middle of the action, engaging our fans in new ways. We know our athletes and consumers look for immersive and fun experiences, and we wanted them to be able to play across both the physical and digital worlds,” says Ralph Gindi, Bluestar Alliance Chief Operating Officer.

A Glimpse into the Future of Gaming with Hurley

Founded in 1999 in Huntington Beach and born from the water, Hurley has always been a beacon of youth culture, empowering and fueling the next generation’s voice. With solid roots in beach lifestyle, the brand has continually sought inclusivity, partnering with the world’s best surfers, snowboarders, skateboarders, musicians, and artists.

Taking their commitment to innovation a notch higher, the pre-booking for Hurley NFTs opens on August 1st, paving the way for both NFT avatar owners and others to enjoy the Hurley Super Surfer game. The game invites players to dodge sea monsters and collect Hurley Sand Dollars while riding waves designed for varying skill levels.

The integration of Web3 technology by brands like Hurley highlights a rising trend in today’s digital era — enhancing customer interaction and loyalty through blockchain and gaming.Hurley is staying relevant in the digital age and championing a customer loyalty strategy that is starting to define the future of brand-customer relationships in Web3.