Japanese publishing company Futabasha and NFT marketplace SBINFT have announced an NFT giveaway for fans of popular horse racing manga “Umanari 1 Furlong Theater”.

Taking place from April 27 to May 12, all participants will receive a limited edition NFT, alongside entry into a prize draw. 200 entrants will received signed books by manga author Miho Yoshida, with one lucky individual receiving an exclusive colored paper.

The giveaway will be held on SBINFT’s “SBINFT Mits” platform, which facilitates the whole process from website creation to running of the prize draw – and prize delivery will be handled without the site ever needing your personal information.

Source: Futabasha

What is ‘SBINFT Mits’?

SBINFT Mits is a self-described “NFT management support service”. In short, the platform providers artists, creators and brands with a variety of tools to foster & strengthen relationships between NFT issuers and their holders – meaning that even those with zero web3 knowledge can utilise NFT technology to their advantage.

For Futabasha, it’s a win-win-win scenario. They’ve unlocked a new way to connect with fans through distributing NFTs and running giveaways, SBINFT has an opportunity to showcase the strength of their “SBINFT Mits” platform, and fans have a chance to secure exclusive NFTs and sought-after prizes.

Jangdeok Ko, CEO of SBINFT, stated; “We are very pleased that our “SBINFT Mits” has enabled Futabasha to create co-creation marketing with fans using NFT. We believe that this initiative will be a very rare example in the world by delivering actual products to fans without obtaining their personal information.

“We are convinced that this case will pave the way for a new era of digital marketing using NFT, and at the same time, it is an important step in our mission to spread NFT throughout society”, added Ko.

Source: Futabasha



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