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Nike and RTFKT have unboxed an exclusive opportunity for its existing NFT holders, kickstarting wearable Dunk Genesis sneakers with digital ownership and NFT counterparts as of October 18-30.
NFT owners can snatch up to five pairs of the physical Dunk Genesis sneakers in three distinct colors for $222 each. These varied sneaker models include Dunk Genesis ‘OG’, Dunk Genesis ‘Void’ and Dunk Genesis ‘Clone X’. Once redeeming the shoes for real-world wear, the digital counterparts will remain in the owners’ virtual wallets, maintaining an ever-lasting replica of the fashionwear. The tangible versions will be sent through the post starting June 2024.
For those wanting to get their hands on a pair of these stylish sneakers who don’t own a Nike x RTFKT NFT, one of these editions will be available to the general public at ComplexCon — an “expertly-curated festival of the future,” taking place at Long Beach, California, November 19-20.
Full design details remain under wraps. However, what remains certain is that these intriguing Dunk Genesis sneakers model the classic Dunk Low style, accompanied by tech-inspired, futuristic sole units to spotlight its forward-thinking charm.
RTFKT x Nike Dunk Genesis SZN Starts ⚡️
Oct. 18-30 – RTFKT x Nike Dunk Genesis Forging Event
Oct. 31-Nov. 7 – RTFKT Skin Vial EVO X Evolution
Nov. 8-13 – RTFKT Skin Vial EVO X Forging Event
Nov. 18-19 – RTFKT x Nike Dunk Genesis VOID edition @complexcon Pre-sale Launch
Nov. 20 -… pic.twitter.com/chV8Cf79yG— RTFKT (@RTFKT) October 4, 2023
Nike and RTFKT’s Joint Web3 Venture
Nike first acquired RTFKT in December 2021, following the pioneering NFT fashion studio’s successful Clone X drop, which commanded a floor price on OpenSea of a whopping $19k (5.75 ETH) at the time. Since then, they have launched AR-infused hoodies, bridging fashion attire with the Metaverse through NFC technology, and co-created a unique urban footwear label featuring fascinating self-lacing technology and onboard lighting — merging cutting-edge fashion designs with technology yet again.
Their tech-enhanced fashion inventions continue. In March 2023, the duo released Air Force 1 NFT sneakers designed by the famed Web3 artist Takashi Murakami. Holders of these digital assets gain access to physical versions of the sneakers, illustrating the innovative use of NFTs to incentivize customer loyalty. The current price for one of these NFTs currently stands at $294.25 (0.18 ETH) on OpenSea.
As the fashion powerhouses continue to blend the physical and digital realms, consumers are not only offered products but interconnected into an immersive world that bridges technology, fashion, and collectibles. The forthcoming Nike x RTFKT NFT sneakers are one to watch out for.
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