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Brian Heater

Brian Heater
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Consumer electronics are a bad metric for gauging the passage of time. And, frankly, Consumer Electronics Shows are considerably worse. I’ve attended well into the double digits of CES and have largely experienced them in similar manner: as a week-long flurry of news and shiny gadgets, filing news...
The last few days have been fairly quiet, so far as CES is concerned — no doubt owing to the holiday. The last major dropout came from Microsoft, which confirmed on Christmas Eve it would no longer be traveling to Las Vegas for the event. That news followed...
A number of high-profile exhibitors are opting out of next year’s CES. Samsung is among those big names sticking it out for next week’s show — which always proves a good exhibition of the company’s massive breadth in the electronics space, from TVs to washing machines to the...
When we penned the intro for this piece last year, little did we know that — in many ways — we’d still be deep in it by the time 2021’s feature rolled around. Amid another holiday season marred by a new variant, seemingly the more things change —...
My first in-person experience with a fitness ring was back at CES 2017. Four years later, one wonders if they might be having a moment at next week’s show — in-person or no. The Motiv ring demonstrated the potential for moving fitness band functionality onto a ring, but...
GM, Google, Lenovo, Intel, T-Mobile, AT&T, Meta, Twitter, Amazon, TikTok, Pinterest, and now Microsoft. The software giant just became the latest big name to announce that it will no long be attending CES in-person in less than two weeks’ time. “The health and well-being of our employees is our...
Update: CTA head Gary Shapiro has offered TechCrunch the following updated statement,  Over 2200 companies are confirmed to participate in person at CES 2022 in Las Vegas. Our focus remains on convening the tech industry and giving those who cannot attend in person the ability to experience the magic...
Today started with big news from Lenovo, followed by Waymo and Intel. Now it seems that Google is extracting itself entirely from its in-person presence at CES. A spokesperson for the company tells TechCrunch, After careful consideration we have decided to withhold from having a presence on the show...
I’ve been up to my neck in CES planning — and, I suppose, unplanning this week. There’s a strange disconnect getting pitches for the one millionth UV light sanitizing robot while you’re weighing the pros and cons of attending a show in-person, amid the latest variant surge. Ultimately,...